Problems and challenges of designing CRM systems for commercial companies

the article discusses the problems and challenges that arise when designing CRM systems for commercial companies. It provides a detailed overview of the key stages of CRM system development, including business process analysis, goal setting, requirements formulation, and architecture and technology selection. The article also focuses on common mistakes and difficulties related to technical, organizational, and human factors. Based on the analysis of practical experience and expert opinions, the article identifies the main barriers that hinder the successful implementation of CRM and suggests ways to overcome them. The article's content can be useful for developers, IT managers, and entrepreneurs planning to implement CRM solutions. Results: As a result of the conducted research, the key stages of CRM systems development were revealed, and the main problems and typical errors in their design were identified. Conclusion: Only a comprehensive approach to CRM system design can create a sustainable, scalable, and efficient solution that not only supports current processes but also contributes to the company's strategic growth.

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