Development of a balanced scorecard system "Seven dimensions of international strategy": from theory to practice

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Abstract

the objective of the study: to develop a balanced scorecard model for assessing the internationality of key business functions. The model is an extension of the generally accepted balanced scorecard system and includes seven functional categories: products, quality control and reputation, operations management, alliances and coalitions, customers, employees, capital and governance. Research method: the model was developed based on a conceptual analysis of the theory of business internationalization, taking into account the practical needs of Russian entrepreneurs formulated during training in the program for developing their export potential. The application of the model is illustrated by an empirical analysis of the international strategies of major Russian and foreign business schools based on a desk study. Scientific novelty: The novelty of the proposed model lies in identifying functional areas that are essential for the company's international strategy and the links between them with the possibility of moving from the level of strategic thinking to the level of operational implementation. Practical significance: The model can be used both to describe the current status of the company's strategy and to make comparisons between several companies, as well as for goal setting - defining strategic goals for the future.

About the authors

A. A Kalinin

Moscow School of Management Skolkovo

Email: kalinin.intouch@mail.ru

V. V Korovkin

Moscow School of Management Skolkovo

Email: wowmor@gmail.com

B. R Nureev

Russian Foreign Trade Academy

Email: bulat.r.nureev@gmail.com

E. A Molchanova

Moscow School of Management Skolkovo

Email: ekaterina.molchanova@gmail.com

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