The integration program of external corporate social responsibility as an innovative strategy of modern management

in this article, we consider the impact of the external corporate social responsibility program as a factor in the management strategy of optimal relations with business partners, regional authorities, and employees. Due to the strategy of the external corporate social policy of the social responsibility program, there is an experience of the advantage of socially responsible companies in shaping the company's strategy. Objectives: to consider the problem of corporate social responsibility (CSR) strategy in the development of the modern economy, aimed at improving relations between business and the community. An important element of this relationship is the integration of the goals and objectives of the companies and the management strategy. Methods: when writing this article, the method of analyzing scientific papers and articles by Russian and foreign authors on this topic was used. During the research, various points of view on this problem were taken into account, and a systematic analysis of the issues of working and social relations between the enterprise and society was carried out. The issues of external corporate responsibility were considered in the works of the following scientists: Grigoryan E.S., Zavyalova E.B., Korotkov E.M., Tulchinsky G.L., Adevole O., Biryukova T.I., Veveritsa D.M., Vandenbrook S., Plut H., Erkens J. Romashova K. A. and others. Results: We have considered an innovative approach of such relationships in creating a model of an innovative program for the strategy of external corporate social responsibility. Conclusion: The External Corporate Social Responsibility Program can be considered as an innovative management strategy.

external corporate social responsibility, social policy of the enterprise, socially responsible program, management, management, integration, program