Innovations in sustainable packaging: a balance between cost reduction and environmental requirements

with increasing environmental regulations and growing consumer demand for sustainable products, companies are facing a dilemma: investing in sustainable packaging often comes with increased costs, which can negatively impact profitability and competitiveness. This article explores strategic approaches to innovating sustainable packaging that not only meet environmental standards but also optimize operational costs, enhance market appeal, and foster new business models. It examines the key factors influencing management decisions in this area and provides a comprehensive perspective on balancing economic and environmental goals. Based on the case study of Riona SEMGI LLC, the article demonstrates the practical experience of applying innovative solutions with a detailed economic justification.

sustainable packaging, innovation, cost reduction, environmental requirements, business strategy, competitiveness, circular economy, change management, and polymer products