Stages of the evolution of consumer behaviour in the Republic of Tatarstan: from the manufacturing period to the digital economy

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Abstract

the aim of the research is to identify the main stages of development of consumer behaviour in the Republic of Tatarstan from the 18th century to the present day, to determine current trends and vectors for further development. Methods: The methods used in the presented research include historical and economic analysis, statistical analysis, documentary analysis, and comparative methods. Findings: The research identifies five main stages of evolution: 1) the manufacturing period (18th century); 2) trade expansion (19th – early 20th centuries); 3) the Soviet era (1917-1991); 4) the post-Soviet period (1990s–early 2000s); 5) digital transformation (2000s–present). Conclusions: The identified stages of consumer behaviour evolution in the Republic of Tatarstan allow not only to characterise the current market parameters, but also to forecast further demand trends and justify strategies for the digitalisation of sales channels and support for local producers.

About the authors

A. I Sakhbieva

Kazan (Volga Region) Federal University

Email: aminasmile@mail.ru

S. R Zabirova

Kazan (Volga Region) Federal University

Email: zabirova.sabina2015@gmail.com

S. A Vorotyntseva

Kazan (Volga Region) Federal University

Email: sofyava@mail.ru

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