The role of advertisement strategies in the development of the internal regional tourism marketing

the article is devoted to the study of the role of advertising strategies as a mean of the development of the internal regional tourism marketing. The relevance of this article lies on the possibility to apply the research results in the regional tourism marketing programs. The purpose of the article is to study the role of an advertising campaign in the development of the regional tourism. The methodological basis of the research consists of the theories of tourism "Territory of the life cycle" by Butler and the models of "the impression complexes" by Pine and Gilmore. In the given paper the methods of comparative analysis, synthesis of quantitative data and theoretical modelling were used. The results of the study demonstrate the compiled rating of the types of tourism which are to relevant for advertising campaigns (Figures 1, 2, 3). The results of the research of the Russian Center of the Studies of the Public Opinion surveys in 2025 on the preferences of the Russian people on the tourism fields were analyzed (See Figures 4 and 5). The key role of the advertising strategies in the development of the internal regional tourism marketing has been identified and described. The practical value of the given research lies in the possibility of applying of the obtained research results in the development of marketing strategies for the development of the Russian regional tourism.

role of advertising, regional tourism, tourism marketing, regional tourism marketing, theory "Territory of the life cycle" by Butler, model of "impression complexes" by Pine and Gilmore