Hotel services promotion: problems, trends, prospects

a theoretical and methodological analysis of periodicals, special scientific and methodological publications, analytical reports and the existing practice of promoting services in the field of tourism, and in particular, in the field of hotel business, taking into account regional specifics, allowed us to describe existing trends, identify problematic aspects, and outline prospects for solving existing problems. The article reveals general approaches to understanding the hospitality sector as a socio-economic sector with potential as an agent of socialization and as a promising sector of economic development. Methods: as part of the analysis, the method of secondary data analysis, comparative analysis of the theoretical and methodological foundations of the functioning of the analyzed area were used. The analytical and practical works of Russian and foreign authors involved in the study of the problem of promoting goods and services in the modern media and marketing space presented in modern scientific discourse have been subjected to theoretical and methodological analysis. Results: the main trends in the promotion of goods and services in the hotel industry are described in a meaningful way, the main promotion trends are characterized, and effective tools are identified. Conclusion: the potential for the development of the market for the promotion of goods and services in the hospitality industry is characterized, taking into account regional specifics.

hotel services, promotion of goods and services, regional market, media market, promotion tools, hospitality industry, loyalty