The impact of new technologies on the development of business culture in Iraqi Kurdistan

in the era of digitalization, modern technologies are radically changing the business environment, affecting the ways of working, communicating and managing. This article analyzes the impact of new technologies on business culture in Iraqi Kurdistan. The article examines how new technologies, such as artificial intelligence, cloud services and social networks, are transforming local business, analyzes the main trends and difficulties that companies face when implementing them. The study shows that new technologies can optimize business processes, make transactions more transparent and speed up the exchange of information. However, the development of new technologies in the region is complicated by insufficient infrastructure, a shortage of qualified personnel and cultural characteristics. Successful implementation of innovations requires a comprehensive approach, including investment in education, improvement of legislation and use of international experience. The purpose of the study is to identify the impact of new technologies on the formation and development of the business culture of Iraqi Kurdistan, as well as to analyze the main trends and possible obstacles in the process of implementing new technologies. The objectives are to analyze modern technological trends that affect the business culture of Iraqi Kurdistan, as well as to study the digitalization of business processes in Iraqi Kurdistan. The study shows that digitalization helps to increase the transparency of transactions and accelerate the exchange of information. At the same time, insufficient digital infrastructure, shortage of qualified personnel and cultural characteristics of the region create certain barriers to the implementation of new technologies. The article will be useful for scientists, entrepreneurs and experts in the field of business and digital technologies who want to know how innovation can contribute to the economic growth of Iraqi Kurdistan in the context of global competition.

new technologies, digitalization, business processes, management, business, digital economy