The grounds for identifying entrepreneurs in the South of Russia at the present stage (based on empirical analysis)

introduction: the sociological study of the identification foundations of entrepreneurial culture has a very important epistemological and heuristic significance for modern Russian society. The obtained sociological information makes it possible to form the basis for optimal interaction between government authorities and the business community, which is especially important in today's difficult conditions and Western sanctions pressure. In this context, it is qualitative empirical research that has the necessary scientific and practical potential in modern Russian conditions, in particular, the in-depth interview method. A comprehensive study of various aspects of the daily life and work of Russian entrepreneurs allows us to objectively characterize the positions of the state and the business community in order to find consensus and overcome tensions and contradictions in mutual relations. Methodology and research methods. The concept of the author's research is based on the provisions of P.A. Sorokin's theory of social and cultural dynamics. The methodological basis of the study was also formed by the concept of representative culture of F. Tenbrook, developed by L.G. Ionin, as well as L.G. Ionin's model of identification and staging. The empirical method used in the course of research (the in-depth interview method) is based on the theoretical and methodological developments of G. Garfinkel's ethnomethodology and A. Schutz's phenomenology. Research results and discussion. It has been established that the identification system of Russian entrepreneurs continues to be in an ambiguous and contradictory state at the present stage. Based on the provisions of L.G. Ionin's theory on the genesis and development of cultural/subcultural forms, it is currently not possible to assert that the formation of the doctrinal core of Russian entrepreneurial culture has been completed. The recession that followed the initial social interest and surge in activity in the 1990s led to the formation of an identification "eclecticism" of the business community, which is reflected in the inner world of entrepreneurs, in the business models used, often illegal. In these conditions, systematic theoretical and empirical sociological research is needed, aimed at finding the content and forms of consensus between the needs and interests of society, government and the business community. The image of modern Russian entrepreneurial culture is in the process of formation (the identification aspect clearly demonstrates this). This has an impact on many social problems directly or indirectly related to the business community and its culture.

society, entrepreneurs, entrepreneurial culture, entrepreneurial community, doctrinal core, identification, identification "eclecticism", qualitative analysis