Managing the motivational values of students

the article discusses issues that correspond to such a specialty from the list of the Higher Attestation Commission as «5.4.7. Sociology of Management (sociological sciences)». The authors of the article addressed the urgent problem of managing motivational values in university education. The article reveals the influence of external (educational environment, family expectations, social norms) factors on the motivational values of students in the course of their educational activities, which allows parents and educational institutions to manage these categories. The article shows the results of studying the relationship between students' motivational values and their choice of profession. The results of the sociological research by interviewing are considered. Recommendations are formulated to increase students' motivation to study based on the results obtained, and conclusions are drawn about the motivational values of modern students. The theoretical significance lies in clarifying and supplementing the understanding of the structure of motivational values among modern students. This is especially relevant in the context of changing socio-economic conditions and cultural trends. The study also clarifies the already existing links between students' values, motivation, and behavior. The results can be used to develop more effective educational programs and educational strategies by management structures that take into account the specific motivational values of students and contribute to increasing their academic motivation and academic performance. Understanding values allows the administration to adapt the educational process to the needs and expectations of students. The practical significance lies in the use of research results and conclusions in the practical activities of sociologists, in the classes of the field of study «Sociology» in universities.

motivation, values, students, management, educational process, information overload