Verbal Influence and Verbal Manipulation (Based on the Data of the Associative Experiment)
- 作者: Schennikova N.V.1, Anipkina L.N.1, Polyakova E.V.1
-
隶属关系:
- Peoples’ Friendship University of Russia (RUDN University)
- 期: 卷 15, 编号 1 (2018)
- 页面: 76-82
- 栏目: LANGUAGE CONSCIOUSNESS
- URL: https://journals.rcsi.science/2618-897X/article/view/329703
- DOI: https://doi.org/10.22363/2312-8011-2018-15-1-76-82
- ID: 329703
如何引用文章
全文:
详细
The article is devoted to the problem of manipulative influence of advertising texts on the teenager’s language consciousness. The paper considers the influence of advertising on the associative behavior of subjects, as well as on the assimilation of keywords of the advertising text and the formation of stable images of adolescents’ consciousness. The experiment was conducted on the basis of modern television videos. As a result, we came to the conclusion that the effectiveness of advertising depends on a number of factors, including the channel of influence on the recipient. For television advertising is typical the frequency of keywords or a set of tools, thematically related to the keyword.
作者简介
Nina Schennikova
Peoples’ Friendship University of Russia (RUDN University)
编辑信件的主要联系方式.
Email: ninashenn@gmail.com
PhD, Senior Lecturer at the Department of Russian Language and Intercultural Communication of the Faculty of Humanities and Social Sciences
6, Miklukho-Maklaya str., Moscow, 117198, Russian FederationLada Anipkina
Peoples’ Friendship University of Russia (RUDN University)
Email: lada-i-dima@mail.ru
Candidate in Philology, Assistant Professor, Assistant Professor at the Department of Russian Language and Intercultural Communication of the Faculty of Humanities and Social Sciences
6, Miklukho-Maklaya str., Moscow, 117198, Russian FederationElena Polyakova
Peoples’ Friendship University of Russia (RUDN University)
Email: lelya2008-72@mail.ru
Candidate in Philology, Assistant Professor, Assistant Professor at the Department of Russian Language and It’s Methodology of the Faculty of Philology
6, Miklukho-Maklaya str., Moscow, 117198, Russian Federation参考
- Docenko, E.L. 1997. Psihologija manipuljacii: fenomeny, mehanizmy i zashhita [Psychology of Manipulation: Phenomena, Mechanisms and Protection]. Moscow: Izd-vo MGU. Print. (in Russ.)
- Kara-Murza, S.G. 2001. Manipuljacija soznaniem [Manipulation of consciousness]. Moscow: JeKSMO-Press. Print. (in Russ.)
- Leont’ev, A.N. 2011. Lekcii po obshhej psihologii [Lectures on General Psychology]. Moscow: Smysl. Print. (in Russ.)
- Leshhuk, N.S. 2002. Psihologicheskie osobennosti vosprijatija reklamy podrostkami [Psychological Features of Adolescents’ Advertising Perception]: PhD Diss. Moscow: MGOU. Print. (in Russ.)
- Lurija, A.R. 2012. Lekcii po obshhej psihologii [Lectures on General Psycology]. St. Petersburg: Piter. Print. (in Russ.)
- Pirogova, Ju.K. 2001. Implicitnaja informacija kak sredstvo kommunikativnogo vozdejstvija i manipulirovanija (Na materiale reklam i PR-soobshhenij) [Implicit Information as a Tool of Communicative Impact and Manipulation. (On the Material of Advertising and PR-messages)]. Problemy prikladnoj lingvistiki, RAN. In-t jazykozn. Moscow. S. 209—227. Print. (in Russ.)
- Shhennikova, N.V. 2016. Vlijanie reklamnyh tekstov na jazykovoe soznanie sovremennogo podrostka (13—15 let): Psiholingvisticheskij aspect [The Influence of Advertising Texts on the Linguistic Consciousness of a Modern Teenager (13—15 years): Psycholinguistic Aspect]. PhD Diss. Moscow: MGOU. Print. (in Russ.)
补充文件
