Social aspects of fair in the urban culture space

We consider the necessity of the fair activities development in the urban culture space. A fair has the beneficial influence on social and cultural and economic changes in the urban environment. The research is based on the relevance of studying the fair potential as a social and cultural phenomenon, which is both economic and cultural as it contains functions of a social and cultural nature. To determine the fair social aspects in the urban culture space we consider fair as a social institution, examine its social and organizational activities. We consider the historical aspects of the fair appearance and functioning in the urban culture space. The social aspects of the fair are determined in many ways by the material world peculiarities which fill the fair space. Social, cultural senses and meanings are enclosed in the fair things and the fair itself is some kind of a language of culture. Communicative function of the fair is significant, it manifests itself in the creation of a communicative space, which includes communication, information exchange, self-realization, self-representation. A cultural and historical analysis of the fair social aspects led to several conclusions. Firstly, modern fairs are aimed at the preservation and reproduction of traditional culture. Secondly, such events contribute to the formation of new economic and social and cultural communication platforms. Such events as the fair fill the urban space with art, creative life, and allow urban culture to develop. The fair contributes to the renewal and dynamics of urban space. It preserves and complements the traditional sphere of cultural heritage.