Email this article “Talking” clothing as a new way of communication: the manifestation of English language in Russian postmodernism reality
- Authors: Efremova A.E.1
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Affiliations:
- Transbaikal State University
- Issue: Vol 8, No 3 (2022)
- Pages: 652-662
- Section: THEORY AND HISTORY OF CULTURE
- URL: https://journals.rcsi.science/2587-6953/article/view/301796
- DOI: https://doi.org/10.20310/2587-6953-2022-8-3-652-662
- ID: 301796
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Abstract
We consider the phenomenon of conducting communication process through the inscriptions on clothing. The specific feature of this phenomenon is the growing popularity of the English language in Russia, the globalization of its use for various purposes, including the way of writing texts on clothing in English for the Russian consumer. For the first time this phenomenon is studied in the perspective of the interaction of language and culture in the conditions of postmodernism as one of the new ways of communication on a global scale, a way of spreading and popularizing the English language in Russia by the method of visual language – transmitting messages, meanings, different types of verbal and non-verbal when using digital printing technologies on fabric. We make an attempt to understand this method of text transmission through the coordinated management of meaning theory by Barnett Pearce and Vernon Cronen, the theory of communication by N. Luhmann, the five-stage model of communication by H. Lasswell. Common features of the communication development both via the Internet and using this method of text transmission are revealed.
About the authors
A. E. Efremova
Transbaikal State University
Author for correspondence.
Email: allapersona@mail.ru
ORCID iD: 0000-0001-8064-441X
Candidate of Pedagogy, Associate Professor, Associate Professor of Foreign Languages Department
30 Aleksandro-Zavodskaya St., Chita 672039, Transbaikal Region, Russian FederationReferences
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