Russia vs Europe: N.Y. Danilevsky’s version. Possibilities of modern media interpretation

The relevance of N.Y. Danilevsky’s work “Russia and Europe” is analyzed, which presents a study of the relations of these two subjects of history and geopolitics. The context of the analysis is both the tradition of Russian philosophical thought and journalism, and the media practice of the media in our time. The relevance of this issue is obvious today due to the dramatic geopolitical circumstances caused by the confrontation between Russia and the collective West in possible spheres of international relations: from military and informational to cultural and media. We consider the ontology of such relations on the example of cultural content and comes to the conclusion about the possibility and importance of introducing the theoretical premises of the Russian philosopher into the practice of modern domestic media. In his opinion, the current producers of domestic on-screen TV content are missing activation opportunities, relying mainly on up-todate information and not delving, with rare exceptions, into the historical prerequisites for the emergence of antagonism between Russia and the West, Russia and Ukraine. Meanwhile, as the domestic experience of using historical ideologies shows, their actualization in the dominant public discourse, such a factor can play a decisive role in correcting mass consciousness in the direction of greater stabilization on the basis of distinct self-identification of citizens, which is based on a patriotic idea.