Current issues of library and reading promotion among teenagers

The theoretical and practical aspects of the use of multimedia technologies aimed at attracting a teenage audience to reading are analyzed. The study revealed effective forms of library and reading promotion using multimedia tools: booktrailers, podcasts, virtual exhibitions, online quizzes and social networks. The results of a survey of teenagers in the city of Ryazhsk, Ryazan region, are presented. It has been established that the use of multimedia contributes to increasing the motivation of adolescents to read, the development of media literacy and the formation of a positive image of the library among adolescents.