The potential of a youth media project in the system of higher media education

during the collection and processing of information, a great potential for the use of creative approaches in the creation of a youth media project was revealed, in particular, when studying the courses “Creative Design” and “Techniques for activating creative abilities” of students of Kazan (Volga Region) Federal University. The very process of media design, and, in particular, media planning, allows participants to go through a number of stages – initiation, planning, implementation, monitoring and control, completion – each of which has its own meaning and resource provision. As a method of structuring and minimizing the textual volume of information presentation, as well as various ways of collecting, processing and systematizing the collected material, a media project affects a young person’s perception of himself and the world around him. Youth media projects are becoming an important communication tool between various social institutions and the younger generation. In the modern information society, they help to attract the attention of young people and organize their participation in various social, educational and cultural initiatives.

media project, media education, creativity, creativity, training, specialist model, youth media environment, youth media project, media communications