Features of the translation according to the economic texts (based on the material of the Harvard Business Review magazine) inside higher education

this article discusses the problem of translating texts containing economic terms, knowledge of which is very important for the correct transmission of meaning. The translation of economic discourse is one of the most important, which will always be relevant, because the economy is an important area in the life of society all over the world, and interest in it is growing every day. In addition to economic terms, this paper will consider metaphors, the translation of which may cause certain difficulties. The transmission of the meaning of the so-called "economic metaphors" can be very different from that recorded in ordinary dictionaries. The difficulty of interpreting economic units into Russian is the fact that each country has its own economic and banking systems, which may differ greatly from the system of the translator's country. It is also important to mention the translation of various kinds of names, for example, the names of brands or enterprises from different fields. In the case of an incorrect translation that conveys a distorted meaning, a misunderstanding may occur. Many companies may consider this disrespectful if a linguist treats their company's translation lightly, which will indicate incompetence on the part of the translator, who is one of the company's representatives. The authors study the corpus of economic vocabulary in detail using the example of the article "An Alternative to Creative Destruction" from the popular science magazine Harvard Business Review. The economic layer of vocabulary is highlighted, on the basis of which this article is based, a summary table of terminology characteristic of economic discourse is compiled, a commonly used translation of words is given first, and then clarification occurs due to the use of the word in different contexts.

discourse, economic discourse, translation, English, economic terms, economic metaphors, brand and business (company) names, higher school