The development of modern media technologies for covering youth policy issues, taking into account the national characteristics of the regions of Russia

the article examines the transformation of media technologies in the context of youth policy coverage with an emphasis on taking into account the national and cultural characteristics of the regions of the Russian Federation. The relevance of the topic is due to the need to develop targeted communication strategies that, on the one hand, correspond to the all-Russian goals of patriotic education, and on the other hand, resonate with the local identity and values of youth. Based on a comparative analysis of practices in a number of federal districts (including a detailed analysis of cases from the Southern Federal District), successful models and systemic problems have been identified. The methodology includes content analysis of regional media, expert interviews and case study. As a result, practical recommendations and programmatic initiatives have been developed to integrate modern media trends (such as immersive storytelling, gamification, and the use of artificial intelligence for content targeting) into patriotic and motivational projects. Specific legislative initiatives aimed at stimulating the creation of high-quality local history media content and supporting media literacy among young people are proposed.

youth policy, media technologies, national peculiarities, regions of Russia, patriotic education, digitalization, media strategy, Krasnodar Territory, Southern Federal District, legislative initiatives