The role of paradoxical visual images in deconstructing audience expectations when announcing avant-garde theatrical experiments

this study is dedicated to analyzing the role of paradoxical visual imagery in deconstructing audience expectations during the announcement of avant-garde theatrical experiments. Based on a comprehensive methodology that includes content analysis of promotional materials, semiotic analysis of visual imagery, and expert interviews with theater practitioners (n=15), the key features of using paradoxical imagery were identified. The results show that paradoxical visual images contribute to a 25-30% increase in audience interest (p<0.01), stimulate active discussions on social media (a 40% increase in reach, p<0.05), and elevate the level of personal engagement among viewers (r=0.78). The article substantiates a conceptual model for the strategic use of paradoxical imagery and provides recommendations for its practical application in theatrical marketing. The findings contribute to the development of visual communication theory and open up prospects for further interdisciplinary research at the intersection of art, perception psychology, and media studies.

paradoxical visual images, deconstruction of audience expectations, avant-garde theater, theatrical marketing, semiotics, visual communications