Organization of Exhibition and Fair Activities of Institutions of the Penal System: Status, Problematic Aspects, Directions of Development

The purpose of the research. The article is devoted to the consideration of aspects of the organization of exhibition and fair activities at the federal and regional levels, the analysis of the implementation of this activity by institutions of the Penitentiary System. Conclusions. Exhibition and fair activity is one of the key methods of competition and effective means of communication policy within the framework of economic activity, the result of which is to stimulate sales of manufactured goods and services, including by institutions of the Penitentiary System. The authors analyzed the regulatory and legal regulation of exhibition and fair activities in the Russian Federation and revealed the imperfection of the legislative consolidation of this area. The level and dynamics of the implementation of exhibition and fair activities in the Penitentiary System in the temporal and territorial context are considered. Based on the analysis, the authors describe the problematic aspects of the implementation and priority directions of the development of exhibition and fair activities in the Russian Federation as a whole, and in the Penitentiary System in particular. The key directions of promotion and popularization of products produced by the industrial sector of the Penitentiary System are outlined. Exhibition and fair activities contribute to the formation of a positive image of the Penitentiary System in the eyes of the public.

exhibition and fair activities, communication policy, products sold, sales promotion, Penitentiary System