The Linguodidactic Potential of the “Word of the Year” Project for the Formation of the Intercultural Communicative Competence of Linguistic University Students

The aim of the article is to prove that engaging students in the sociolinguistic research project “Word of the Year” can increase the level of their intercultural communicative competence, primarily through the development of lexical skills as a component of sociolinguistic and sociocultural competencies including national-cultural content, which is important for verbal communication between representatives of different cultures. Involving linguistic, sociolinguistic and sociocultural competences, this approach to learning contributes to the development of cognitive-reflexive thinking of students, allows them to collect and analyze information about neological processes in languages promptly and from relevant sources, and helps to upgrade and develop teaching activities and learning techniques.