The impact of geopolitical challenges on the development of the automotive market in the context of Industry 4.0

The subject of the study is the mechanisms of influence of geopolitical challenges on the automotive market in the context of Industry 4.0. The object of the study is the transformational processes in the global and Russian automotive industries under the influence of sanctions, supply chain disruptions and digitalization trends. Special emphasis is placed on the processes of regionalization of the global economy, which is the result of a rethinking of globalization by world powers and the realization that the current global political environment is too unstable, which in turn pushes countries to strengthen their own economies and economic ties with new international partners. The aim of the study is to identify the key factors influencing political instability and new technological solutions on the development of the automotive industry in the context of the transition from globalization to regionalization. Special attention is paid to the Russian automotive market, its current state and prospects. It is also noted how increasing the technological stability of an enterprise will make it less susceptible to political risks.   The paper uses analytical methods, including comparative analysis, economic modeling, and a review of current scientific sources and statistical data. The scientific novelty lies in an integrated analysis of the impact of geopolitical challenges on the automotive market through the prism of Industry 4.0 technologies. The main results include conclusions on the need to develop Industry 4.0 technologies to strengthen the national automotive industry and achieve technological sovereignty, recommendations for creating sustainable regional economic platforms for technological exchange with friendly countries, conclusions on the importance of government support programs that They include tax incentives and subsidies to stimulate the domestic automotive industry and specifically high-tech solutions in it, as well as a strategy of cooperation with Chinese automakers with a focus on localization and technology exchange to increase the competitiveness of the Russian automotive industry. The presented results help to form a more sustainable model for the development of the automotive industry, able to withstand external challenges.

global economy, geopolitics, automotive industry, The Internet of Things, technological independence, sanctions, localization of production, digitalization, economic security, national markets