Chinese Oil Painting Status in Context of Globalization and Intercultural Communication: Cultural Translation, Identity, and Art Markets

The article explores the transformation of the philosophical and aesthetic principles of Chinese oil painting within contemporary artistic practices, addressing the broader issue of cultural identity preservation under the conditions of globalization. Modern Chinese oil painting examined as a dynamic field of interaction between national traditions and Western artistic forms. The subject is defined as the processes of cultural translation and artistic adaptation through which Western techniques and media—including digital painting, video art, VR/AR installations, and other new media practices—are reinterpreted within the framework of Chinese cultural categories such as xieyi, qiyun, Daoist philosophy, and the aesthetics of emptiness. Special attention is given to the creative strategies of major Chinese painters, whose works represent diverse approaches to synthesizing traditional aesthetics with Western visual languages. These case studies demonstrate that Chinese oil painting is not a mechanical adoption of foreign forms but a space of cultural creativity, where the principles of calligraphy, ink painting, and philosophical contemplation are reconfigured through the material and expressive resources of oil on canvas. The methodological framework combines the cultural theory of translation, postcolonial perspectives (hybridity, mimicry, interstitiality), and interdisciplinary approaches to art analysis. This allows for an integrated interpretation of Chinese oil painting both as an artistic phenomenon and as a mediator of intercultural communication. The research highlights how the medium functions as an institutionalized practice that transmits cultural memory, fosters collective identity, and participates in global cultural diplomacy. The scientific novelty of the article lies in identifying the role of Chinese oil painting as a mediator between tradition and innovation, the local and the global, the national and the universal. By sustaining philosophical depth while adopting new forms and technologies, Chinese oil painting affirms its resilience to cultural transformation and secures a special position within the contemporary global art space.

intercultural communication, Chinese oil painting, integration, innovation, globalization, cross-cultural exchange, national style, cultural heritage, cultural identity, digital technologies