Perspective vectors of developing agriculture in fairs, festivals and exhibitions (Russian and foreign approaches)

The article examines the trend of summarizing agricultural productivity in the format of fairs, festivals and exhibitions, emphasizes the acquired new features of this activity. The fair is a special, many times enlarged market with an atmosphere of festive trade, which activates the conclusion of trade deals and gives increased dynamics and expansion of the trading space. The agricultural festival also includes extensive trade, but the festival's retail space is clothed in an attractive shell of a theatrical spectacle with various cultural events. An agricultural festival is closer to urban sociality than a market. And it carries a huge potential for entertainment. A distinctive feature of agricultural exhibitions is that they carry a much greater scientific potential compared to the other agricultural events. The material elaborated for the article leads an analytical line from history to the present. Agricultural fairs, festivals and exhibitions are considered in comparison of the Russian approach to holding such events with foreign ones, more European, however, modern agricultural traditions of the American continent are not ignored, especially with the high productivity of the agricultural sector of the United States of America. When analyzing these forms of exposure of agricultural achievements, agricultural crops are highlighted that focus such large agricultural events. The agricultural exposition in various forms is analyzed in the article within the framework of fruit and vegetables production. When considering the three largest and most popular agricultural events, the author emphasizes the international format of this activity in her conclusions, one of the gaining power features being agricultural tourism. Agriculture is a fruitful environment for building successful international contacts, because it provides the food industry, thus taking a leading role in supporting people's livelihoods.

agriculture, agricultural fairs, agricultural exhibitions, presentation of research innovations, organization, hold an event, fun installations, experience exchange, agricultural tourism, agricultural achievements