Volume 30, Nº 1 (2022)

Introduction. The relevance of the study is due to the need to ensure a synergetic effect within the framework of the Union State of Belarus and Russia, to create its positive image as an integration association in internal and external dimensions. The purpose of the study is to identify the specifics of cooperation between the regions of Russia and Belarus in the context of integration priorities of both countries.

Materials and Methods. The research was based on the traditional study of documents, content analysis, comparative and multilevel analysis. The most important materials are official documents of Russia and Belarus, publications in the media, expert survey data, statistical information on the dynamics of interregional relations in the Union State. All of them together made it possible to concretize the signs of multifaceted communications in the field under consideration, to identify possible ways to improve the integration policy of the member states of the Union State in the face of escalated challenges and threats.
Results. The peculiarities of the approaches of the Russian Federation and the Republic of Belarus to the interpretation of interregional cooperation and integration in the format of the Union State are shown. The positions of the border regions are characterized. The content and orientation of media publications of different levels are analyzed, certain vulnerabilities are highlighted. Insufficient degree of interrelation of strategic orientations of integration and interregional interaction is found. The lack of manifestation of conflicting motives is offset by distancing from substantive coverage and discussion of topical issues, including by regional and local communities.
Discussion and Conclusion. The performed research shows that the tasks of information support of the Union State, organization of “demand for integration”, training of personnel for “integration marketing” at the level of the regions of the two countries and expansion of their communication channels are unsolved. The recommendations made as a result are intended for representatives of state authorities and local self-government bodies and are aimed at improving the current situation through more effective use of existing advantages and mechanisms and the formation of new ones that meet the needs of integrating states and their regions.

Introduction. In the modern world globalization leads to the active interaction of representatives of different cultures. However, there are questions of how this affects the life of society. The purpose of this article is to assess the religious diversity impact on the wellbeing level of the population of the Russian Federation regions.
Materials and Methods. For analysis the author has used data from the Atlas of Religions and Nationalities of Russia “Arena” and the Federal Agency for Ethnic Affairs. Religious diversity was assessed using two indicators: the Simpson Diversity Index and the Polarization Index. The paper considers the consumption level as an indicator of well-being. On the one hand, the consumption level reflects independently the standard of living; on the other hand, it is an element of gross output. The correlation between religious heterogeneity and the well-being indicator was checked by using regression analysis. Besides the panel regressions were also evaluated.
Results. The economic analysis confirms that religious diversity is directly proportional to the divorce rate, which has a negative impact on the consumption level in the Russian Federation regions. In addition, there are direct negative relationship between confessional heterogeneity and consumption. The results lead to the conclusion that religious diversity negatively affects economic indicators through the social sphere.
Discussion and Conclusion. The general conclusion is that during the period under consideration, there is trend of the gradual reduce of the religious diversity. These processes are a favorable basis for increasing the well-being indicators of society because they reduce the negative impact of religious heterogeneity on the whole as well as on the consumption level. The data, the methods and the obtained results can be used as a basis for further research. The estimates and the conclusions could be taken into account in the socioeconomic policy.

Introduction. The relevance of studying social practices in the non-profit sector is due to the need to identify the potential of non-profit organizations in the development of the social sphere of the resource region. The purpose of the article is to study institutional opportunities and obstacles in providing non-profit organizations with the resources necessary for the development of the social sphere and reducing social risks of the population of resource regions.
Materials and Methods. The conclusions of the article are based on the results of a comprehensive study of the non-profit sector of the Kemerovo region. The study was conducted by using quantitative and qualitative methods (questionnaire survey, semi-formal interview, expert survey), which allowed to identify the features of interaction of social actors in the non-profit sector. The empirical objects of the study are managers, employees of non-profit and public organizations, heads of charitable foundations established by the large companies to support local social initiatives, the population of monotowns of Kuzbass region, in which the main industrial potential is concentrated.
Results. Non-profit organizations have market restrictions in the consumer practices of the local population. A passive pattern of behavior dominates. It is an institutional obstacle to recruiting volunteers and employees and it limits the social base of the nonprofit organizations. The authors prove that the prevailing of paternalistic attitudes enroots the traditional pattern and prevents partnership between the authorities and nonprofit organizations in achieving common interests. Institutionalized informal practices of the intra-sectoral interaction hinder social partnership as an institutional mechanism for reconciling the interests of the non-profit sector actors in the long-term development goals. The applied significance of the article lies in the fact that the directions of transformation of institutionalized practices are proposed and the experience of organizing relevant types of support for non-profit organizations to contribute to the growth of resource availability of non-profit organizations is described.
Discussion and Conclusion. The identified imperfect practices are systemic in nature and act as an inefficient institution in terms of the resource availability of the non-profit sector in the region. The paper has the practical importance for representatives of the non-profit sector and state and municipal authorities.

Introduction. The COVID-19 pandemic has had a strong impact on the main components of demographic dynamics: mortality has increased everywhere, migration has practically stopped. In this regard, it is relevant to assess the contribution of international migration to the formation of the population of rural areas of Russia. The purpose of this study is to analyze the current demographic situation in rural areas of the Russian Federation and propose measures to minimize the consequences of the pandemic.
Materials and Methods. The data of Rosstat (the Federal State Statistics Service), government bodies of the Russian Federation, international organizations, publications of scientists studying the problems of the population were used. To summarize literary sources content analysis was used. The study of demographic dynamics was carried out using the methods of statistical analysis, tabular method, generalization and interpretation of the obtained results.
Results. The study reveals that the pandemic has had a negative impact on the demographic situation in rural areas and may have a delayed negative effect due to a sharp decline in the number of foreign migrants. The risks of death for people living in rural areas are increasing due to the large proportion of older people in its composition, as well as the lower physical accessibility of medical services. The analysis makes it possible to establish that the main factor in the reproduction of the rural population of the Russian Federation in 1990 – 2018 made by international migration. The sanitary restrictions introduced in 2020 and significantly extended for 2021 can have a significant impact on the reproduction of the rural population of our country, as well as its labor potential. Measures are proposed to minimize the impact of the pandemic on the reproduction of the rural population.
Discussion and Conclusion. The study shows that the only factor that has a positive impact on the demographic dynamics in rural areas of the Russian Federation is international migration, which has sharply decreased in the context of the pandemic. The practical significance of the study is the possibility of using its results when adjusting federal and regional programs aimed at stabilizing the demographic situation in rural areas of the Russian Federation.

Introduction. The study of organizational culture of Russian companies as a tool of improving production efficiency has been actively carried out since the beginning of the XXI century. In this regard, the study of diagnostics of new characteristics of the organizational culture of enterprises and the prediction of their responds to changes in the external environment and management systems is an topical task. The aim of the article is to carry out sustainability diagnostics of industrial enterprises of the Republic of Mordovia based on new characteristics of organizational culture, as well as to determine the factors that have an impact on various socio-demographic groups involved in the clusters of the industrial enterprises.
Materials and Methods. The study was conducted in 2019 using the expert evaluation method in accord with the adapted OСAI methodology. In the study 458 respondents of 7 industrial enterprises of the Republic of Mordovia were interviewed. The obtained expert evaluations were arranged and generalized in the framework of two groups of industrial clusters of the Republic of Mordovia. The clusters differed from each other by the types of their production and the number of employees.
Results. The study shows that the economic and administrative-management status of the region have a major impact on the current organizational culture of the industrial enterprises. It was found that the current profile of organizational culture of the enterprises has not achieved a balance ensuring most favorable conditions for sustainable development. The desired profile of organizational culture of the regional enterprises shows the aspiration of employees, regardless of their job positions, to achieve the balance state. The study has revealed that administrative and management personnel are more stressed than production personnel due to the responsibility for the current and future state of the enterprise.
Discussion and Conclusion. The research analyzes the influence of the specifics of the industrial activities of enterprises on achieving a balanced state of organizational culture as a condition for sustainable development. It shows that the development of organizational culture of industrial enterprises is affected by major regional influence consisting of a set of factors that characterizes the state of the economy, the regional labor market and the administrative management of the region. The implementation of organizational changes leading to an increase in the efficiency of the industrial activities of enterprises can be carried out on the basis of the results of this study. The article can be used by the heads of industrial enterprises of Mordovia to map an integral program for the development of the regional enterprises as efficient and fully-fledged participants of market economy.

Introduction. The relevance of the research lies in the study of the media coverage of cultural events of the national project “Culture”. The purpose of the research is to analyze the work of the mass media of the Republic of Mordovia to cover events related to the implementation of regional projects in the field of culture, and to study the public response to these events in order to improve them.
Materials and Methods. Based on materials in regional mass media, including those in native languages and posted on social networks: a monitoring methodology was developed, including a summary table on information sources, quantitative and qualitative characteristics of events and responses to them; comparative and quantitative analysis of the activity of consumers (participants, readers, Internet users, etc.) was made and the quarterly dynamics of public interest in media materials was shown.
Results. The prerequisites for successful media coverage of cultural events in epidemiological conditions, which are related to the speed of news release, easy navigation of electronic media versions, lack of strict moderation in social networks regarding users’ comments, were found. The dependence of the population activity to cultural events on external circumstances related to the situation of complete lockdown and other restrictions was revealed. Recommendations to improve the coverage of the national project activities were proposed in order to attract a wider public audience to cultural events.
Discussion and the Conclusion. The conducted research contributes to the formation of favorable conditions for effective communication between cultural institutions and society in order to enhance digitalization and intensify social and cultural potential. The theoretical significance of the work consists in the methodology of monitoring the materials of the regional media in order to: increase attendance of cultural events; motivate participation in volunteer work; expand opportunities for self-realization and development of talents; educate a socially responsible person on the basis of values, historical, national and cultural traditions of the peoples of the Russian Federation. The practical significance of the study consists in recommendations how to improve the communication process between organizers of activities of the national project “Culture” and the consumer audience, as well as to use the regional projects potential (including digital) to improve the quality of life in the region.