Color transformation as a way to escape from the transhumanism of the design environment

The object of the study is current design. The subject of the study is the color content of the current design environment as a reflection of the vector of transhumanism in modern design. The research was carried out at the expense of a grant from the Russian Science Foundation No. 22-18-00407, https://rscf.ru/project/22-18-00407/ The relevance of the study is determined by a number of factors. Firstly, the today design environment most clearly reflects the processes taking place in nowdays culture associated with the vector of transhumanism. Secondly, design is a practical field that allows you to experiment with the possibilities of changing a given vector. The novelty of the study is due to the following. There are still no works related to the explication of the vector of transhumanism in design. There are no studies that would record the relationship between modern minimalism, transformations of the color environment and the vector of transhumanism in culture. For the first time, the possibilities of transforming the color content of the modern design environment towards adaptation to human perception have been revealed. The purpose of the study is to show that the current design environment has acquired the features of transhumanism, that is, it has ceased to correspond to the parameters of human perception, has ceased to relate to a person. The possibility of getting out of this impasse of modern design is associated with the color transformation of the design environment. In addition, the study of the possibilities of color transformation of the design environment was based on the work of students of the Design Department of the National Research University "MEI" on the color adaptation of the educational environment, completed in the autumn semester of 2024.

design environment, transhumanism, color, color adaptation, semiotic system, modernism, simulacrum, navigation, identification, communication