Artificial intelligence as a tool built into the value system of modern culture

The object of the study is the value system of modern culture; the subject of the research is ways to integrate AI into the modern system of cultural values. The prerequisite is a judgment about the external nature of the changes associated with AI in society, while the value system is internal, fixed in the ideas and beliefs of the individual, formed over the course of life (more than one generation) and difficult to transform. AI acts as a phenomenon of modern culture, which has a value-semantic nature. Its active use in various spheres of life by modern people occurs in conditions when its essence is not fully defined, its capabilities for preserving or transforming the value structure of cultural space have not been established. The research was carried out on the basis of methods of analysis and synthesis, observation, description, etc. Systemic-structural, dialectical, cultural-historical, value-based, interdisciplinary approaches to the problem were used. The scientific novelty of the study lies in the attempt to identify the functions of AI, acting as a cultural phenomenon and influencing cultural values. It is noted that AI, being a relevant and significant cultural phenomenon, undoubtedly affects values, but in different ways. Regarding some values, we can talk about a positive transformation in connection with AI (intelligence and knowledge, science and cognition, equality, collectivism, pleasure, hedonism, success, recognition), regarding others — about a negative one (trust, security), regarding others, which are the majority, — about a complex, ambiguous influence (freedom, preservation of human identity, family, humanistic and spiritual-moral values, health). It is concluded that specialists’ assessment of the nature of the development of the value-semantic structure of AI depends on their level of awareness, as well as on the presence of technophobia.

artificial intelligence, culture, values, value system, techno-optimism, technophobia, computerization, digitalization, humanism, security