Literary media memes in the modern communication space

The subject of the study is media systems formed on the basis of precedent texts that exploit the mythological construct contained in the works of classics of Russian literature. Such Internet memes have significant stability and survivability to reproduce subsequent memoimpulses based on them. Memogeneration of such units of cultural information occurs both on the basis of meme-advising technology, and based on the verbal reproduction of the winged expressions of the heroes of literary works or through microtexts with comic overtones that do not differ in artistic diversity. Thanks to the mythological basis, literary memes are gaining due popularity among Internet users. The author draws attention to the study of the phenomenon of the Internet meme in the context of the mythologization of cultural phenomena of everyday life, formed using digital technologies. Media systems become means of manipulating public consciousness, therefore, the study of the nature of memogeneration becomes one of the important tasks of researchers of the modern media environment. The methodological basis of the article is general scientific formal-logical research methods, a semiotic approach to the study of artistic microtexts, a combined diachronic-synchronous method of humanitarian cognition, a structural and functional analysis of scientific publications by Western and Russian scientists on the peculiarities of the communication process, memetics, and the practice of constructing social myth-making. The main conclusions of the study are the substantiation of the technology of myth formation as a social process that has similar features to memogeneration technologies. The author concludes that memodesign in a broad sense is one of the modern forms of mythologizing reality using the historical experience of mankind, interpreting it in order to popularize reality, ideas and symbols in forms and means accessible to the mass user. Memogeneration of such units of cultural information occurs both on the basis of meme-advising technology, and based on the verbal reproduction of the winged expressions of the heroes of literary works or through microtexts with comic overtones that do not differ in artistic diversity. Due to their mythological basis, literary memes are gaining due popularity among modern Internet users.

mediamem, memogeneration, a literary meme, mythodesign, memodesign, microtexts, meme culture, multimodality, creolized memes, communication units