Features of Monetization of Internet Media: on the Example of Internet Periodicals of the Belgorod Region

This article is devoted to the study of methods of monetization of online periodicals, the study of its features, as well as the analysis of online periodicals of the Belgorod region for the use of various approaches to the issue of monetization. The subject of the research in the article are the Internet periodicals of the Belgorod region, leading the rating of the Information and analytical online service "Medialogia" for 2020, as the most cited periodicals of the Belgorod region for the specified year. The research method includes content analysis and comparative analysis of the techniques and methods used to monetize online media. The main objective of the study was to identify current ways of monetization of online periodicals and to detect trends in their further development.  Such a study of online periodicals of the Belgorod region was carried out for the first time, which explains its significance and novelty. During the analysis, the following conclusions were made: currently there is no single business model for monetization of online media. However, further expansion of the range of advertising services offered is inevitable: almost any media outlet has an electronic analogue on the Internet, which means it is becoming increasingly difficult to compete. In order to attract advertisers and audiences, online publications need to take a comprehensive approach to monetization issues and regularly analyze feedback. Online publications of the Belgorod region mostly offer advertisers exactly this approach, but banner advertising is predominant. The least used way of monetization is a paid subscription to content.

monetization, online media, advertising, audience, Internet media promotion, online publications, features of media monetization, media, the Internet, advertising placement