Content strategies of Chinese reality shows in the era of media convergence
- Authors: Zhen C.1
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Affiliations:
- Issue: No 12 (2023)
- Pages: 103-111
- Section: Articles
- URL: https://journals.rcsi.science/2409-8698/article/view/380037
- DOI: https://doi.org/10.25136/2409-8698.2023.12.69298
- EDN: https://elibrary.ru/SUTHIW
- ID: 380037
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Abstract
The scientific article is devoted to the study of content strategies used in Chinese reality shows during the period of media convergence. In the era of rapid media development and the merging of various platforms, the evolution of content approaches in Chinese reality programs is analyzed. The study focuses on the impact of this evolution on viewers and the role of reality TV in China's cultural and media landscape.The article is devoted to a detailed study of the content strategies of Chinese reality shows in the context of the modern era of media convergence. The authors analyze the impact of technological innovations and changes in the media environment on the development and presentation of reality formats, as well as the reaction of the Chinese audience to these changes. The article examines the various strategies used by producers to adapt to the new demands of the digital era and effectively interact with viewers.The article is based on the analysis of the study of content strategies that are actively used today in modern Chinese reality shows, during the period of rapid development of media convergence. To achieve this goal, a comprehensive methodological approach was applied, including an analysis of the content of reality programs, a review of relevant literature on the topic and interviews with participants and viewers. The study showed the evolution of content strategies in Chinese reality shows, reflecting the decisive influence of media convergence on the production and perception of content. The current key trends and changes in the representation of reality, as well as interaction with the audience, are analyzed. The results of the study can be used to improve strategies for creating and promoting content in modern conditions of media convergence, as well as in the field of cultural studies and media research. The work contributes to understanding the dynamics of changes in the content of Chinese reality shows in the context of media convergence, identifying unique aspects of this process in Chinese culture and society. The study confirms the importance of adapting content strategies under the influence of media convergence and puts forward proposals for the development of more effective content approaches in the modern Chinese media environment.
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