The discursive space of new media in emergency situations

The research focuses on studying the discursive space of new media in emergency situations. The study examines the features of media discourse formation, its role in informing the public, and managing public opinion during crises such as natural disasters, technological accidents, pandemics, and military conflicts. Special attention is given to the strategic interaction between official sources, citizen journalism, and the audience through social networks and news platforms, including Twitter, Instagram, and WhatsApp. The research aims to identify key discursive practices, the use of emotional and sensational narratives, and analyze the impact of media discourse on population mobilization and the prevention of panic. The study highlights the importance of analyzing media discourse to develop effective strategies for managing information flows during crises. The research methodology is based on content analysis and qualitative analysis of comments, enabling the identification of key features of media discourse and providing recommendations for its optimization in crisis conditions.The innovation of the research lies in the comprehensive analysis of the discursive space of new media during emergencies, revealing the connection between emotional and sensational narratives used on digital platforms and their influence on public opinion. The novelty also includes a comparative approach to studying various media platforms, such as Twitter and Instagram, which helps to identify their functional differences in crisis communication. The conclusion emphasizes the dual role of new media in crisis management: on the one hand, they contribute to rapid information dissemination and mobilization, but on the other, they increase the risk of misinformation. The results of the study underscore the need for strategic coordination between official sources and digital platforms to minimize the negative consequences of crisis situations.

Media discourse, New media, Crisis communication, Emotional narratives, Public mobilization, Social media platforms, Misinformation, Audience engagement, Digital platforms, Crisis response strategies