Mediatization of corporate conflict in the context of digitalization

The study analyzed the role of online media, social networks and other online platforms in the formation and dissemination of information about the conflict, as well as its impact on the interaction between commercial companies and their customers. The object of the study is the process of mediatization itself, which plays a significant role in corporate conflicts, having a significant impact on public opinion, the image of the company, determining the course and consequences of the conflict. With the development of information technology, digitalization and the spread of the Internet, the mediatization of corporate conflicts is becoming particularly important. The subject of the study is the system of communication practices of a large commercial company during a period of mediatized crisis. Corporate conflict is considered as an important aspect in the decision-making process in the management of the brand and reputation of the organization. The main research methods are: survey – collection and analysis of data from participants in the conflict, as well as a case study method, which allowed us to consider a specific case in detail through analysis of the key problem, factors influencing the conflict and management decisions made. The study of the phenomenon of mediatization of corporate conflicts has revealed new aspects and trends in the development of complexly regulated contradictions in the Internet space. In addition, the impact of mediatization on the reputation management of commercial companies in the context of corporate conflict was studied. The process of mediatization of corporate conflicts was considered as a multidimensional phenomenon, which includes not only the use of media resources to highlight conflict situations in organizations, but also the transformation of the nature of the conflict itself under the influence of the media. The results of the study showed that mediatization helps to accelerate the escalation of conflict through the instant dissemination of information. At the same time, well-organized interaction with the media allows companies to control information flows, minimize damage and manage public opinion.

mediatization, corporate conflict, social conflict, digitalization, media, conflict management, reputation management, anti-crisis communications, marketplace, management