Axiological foundations of a journalist's professional activity

The professional activity of a journalist has a clearly expressed value character, reflecting the ideological and ethical principles of this field. This article analyzes the following values of journalism: 1. The principle of humanity, based on humanistic ideals and responsible attitude towards people. 2. The principle of truthfulness, which implies the accuracy of information transmission and interpretation of facts as a professional duty. 3. The principle of honesty, which assumes not only the prevention of misleading the audience, but also the refusal to harm people. 4. The principle of responsibility, which includes a set of requirements for professionalism, text quality, objectivity and balance. These value orientations represent ideal entities existing in the world of due and target orientations. Being rooted in the philosophical tradition, they streamline and fill the professional activity of journalists with evaluative content, determining its orientation towards serving society and affirming humanistic ideals. The following methods are used in the work: 1. Theoretical analysis of philosophical and scientific literature on the problem of axiological foundations of journalism. 2. A comparative analytical method used in comparing various concepts of values in the philosophical tradition. 3. An interpretive method used for meaningful analysis and evaluative filling of the value principles that form the axiological basis of the professional activity of journalists. Summarizing, we can say that the value system of journalism is characterized by the principles of humanity, truthfulness, honesty and responsibility. These values reflect the ideological and ethical basis of the professional activity of journalists. The analysis allows us to conclude that the values of journalism are ideological and ethical. The key value principles in this professional field are humanity, truthfulness, honesty and responsibility. These values represent the normative guidelines of journalists' consciousness and behavior, which streamline and fill their professional activities with evaluative content. Rooted in the philosophical tradition, they are interpreted as ideal entities existing in a world of due and purpose. Thus, the axiological basis of journalism determines its orientation towards truth, service to society and affirmation of humanistic ideals. This value system sets the ethical vector of media communications, making journalism a socially responsible profession.

value content, journalism, axiology of mass media, principles, professional activity, axiological analysis, mass media space, ethics, ontology of journalism, information