Characteristics of Chinese translation of drug names in advertisements

In recent years, due to the impact of the COVID-19 pandemic, cooperation among countries in the medical field has become increasingly important. Cooperation continues to develop, and more and more foreign products are appearing in the pharmaceutical market. This has led to an increasing interest in changing drug names to another language, especially Chinese. This article analyzes four methods for translating traditional Chinese medicine terminology in advertising: phonetic method, semantic method, hybrid method, and semantic method, while considering the particularity of traditional Chinese medicine. The research object is the particularity of translating foreign medical terms into Chinese. This article aims to analyze the methods of translating medical terminology into Chinese. In addition, a new translation method – a semantic approach with the particularity of traditional Chinese medicine – has been proposed. The research materials include medical terms and their Chinese translations. This article provides an example of a method for translating medical terminology into Chinese and proposes a new method for translating medical terminology – a semantic approach that takes into account the unique characteristics of traditional Chinese medicine.People have found that names translated using phonetic methods are usually associated with Latin words. When using semantic methods, select these hieroglyphs to indicate the exact action of the drug. The use of hybrid methods to translate drug names not only preserves the sound of the original language, but also includes information about the usefulness of the product. When translating into Chinese, English words with traditional Chinese medicine characteristics are usually added. When translating European drug names, considering the particularity of traditional Chinese medicine, the reality of Chinese language and culture is often added to make the operation of drugs easier for consumers to understand. Translation is usually supported through visualization, which refers to Chinese idioms and traditional cultural images.

translation methods, medical advertisements, Chinese, traditional Chinese medicine, medical terminology, phonetic methods, semantic methods, hybrid methods, Drug name, Translation details