Black Myth: Ukun — Game Narrative and Distribution Strategy

The article is dedicated to the analysis of game narrative and the design implementation of the AAA game "Black Myth: Wukong" (Game Science, 2024), which became the first major project of the Chinese industry. The main focus of the research is on the structural features of the narrative, based on the reinterpretation of the classic plot of "Journey to the West" in a dark fantasy context. The paper reveals how the game combines a linear storyline with fragmented elements, including embedded narratives (hidden texts, dialogues) and evocative references to the original work. Special attention is given to interactive mechanics that transform the player from a passive observer into an active participant in the story, for example, through choices that influence the plot's development and nonlinear world exploration. The game has received international recognition, including awards from the Golden Joystick Awards and The Game Awards, highlighting its contribution to the development of the AAA segment beyond the Western market. The work proposes a model for designing complex narrative systems, relevant for developers aiming to blend cultural heritage with modern gaming trends. The research combines structural narrative analysis (drawing on post-classical narratology), assessment of marketing strategies (localization, technological branding), and statistical analysis of economic data (sales, tourist flow), while also examining technical implementation through the integration of modern technologies (Unreal Engine 5, detailed graphics) and cultural elements (architecture, philosophical concepts). The results demonstrate that the global success of the game is attributed to the synthesis of technical excellence, interactive mechanics (nonlinear plot, interactivity), and a deep adaptation of cultural heritage, as evidenced by international awards, sales of 28 million copies, and an increase in tourist flow to Shanxi Province. The work offers a model for designing interactive narratives that transform classic plots through philosophical deconstruction and technology, as well as providing a detailed analysis of the case of overcoming "cultural discount" by preserving authenticity and technological leadership. The conclusions highlight the role of the game as a catalyst for intercultural communication, linking digital innovation, cultural heritage, and economic efficiency, setting a new paradigm for the global industry where video games become a tool for sustainable development and synergy between digitization, culture, and commerce.

Game narrative, Gaming News Dissemination, AAA games, Interactive storytelling, Black Myth Wukong, Cultural adaptation, Story design, communication strategy, Game News, news narrative