Metaphorical structuring of ideas about the love of participants in a public dialogue

In this article, we aim to consider the metaphorical representation of the phenomenon of love in public dialogue and establish a motivated connection between the structural metaphor and the emotion with which it is associated. In this paper, we are only interested in the structural metaphor, and not all types of metaphors. The research material is the transcribed TV interviews of the TV program "White Studio" with Daria Zlatopolskaya. The guests of the TV show are representatives of creative professions (artists, directors, musicians, etc.), men. The focus of our attention is only the idea of love as a sphere of interpersonal relations. Special attention is paid to the description of the process of metaphor emergence. In addition, the paper presents linguistic tools demonstrating the transfer of signs of the source sphere to the target sphere in metaphorical projection. In the course of the research, we used the method of scientific observation, the descriptive method (including methods of observation, generalization, interpretation), the method of semantic analysis, the method of contextual analysis, the method of pragmatic analysis. The scientific novelty of the research lies in the view of metaphorical transfer in the context of public dialogue, in which the transfer of one situation to another is not limited to one unusual word usage, but unfolds throughout the whole communicative episode or part of it. As a result of the study, a motivated connection between an emotion and a metaphor describing this emotion was revealed, which led to the creation of a metaphorical transfer by the speakers, structuring entire fragments of the interview. The cognitive mechanisms of metaphorization of the phenomenon of love are revealed, based on varying degrees of stability of the speakers' ideas. It is concluded that metaphorical transference structures and connects the communicative episodes of a TV interview as a communicative event, performing an integrating function. During the conversation, the presenter and the interlocutors "highlight" certain aspects of the source sphere or the target sphere, which leads to a narrowing or expansion of the metaphor used over several communicative episodes.

metaphor, metaphorical transfer, structural metaphor, dialogic speech, communicative episode, emotional state, love, cognitive metaphor, public dialogue, television interview