Information support of the university's activities as a tool for implementing regional policy based on the example of the Republic of Tatarstan

The article is dedicated to the analysis of the regional component in the information policy of leading universities in the Republic of Tatarstan and the potential of their own communication channels to achieve the goals of regional policy. The subject of the research is the information policy of the universities of the Republic of Tatarstan, including Kazan Federal University, Kazan National Research Technological University, and Kazan State Power Engineering University. Special attention is paid to the regional aspect in the content of articles on official websites and social media pages. The aim of the work is to identify the role of university communication channels in implementing regional state policy. The basis of the research is content analysis of publications from January to May 2025 on official websites, university pages on the social network VK, and the messaging app Telegram. Particular attention is given to the frequency and context of the use of regional markers ("Tatarstan," "Republic," "President," "Policy," "Grants," "Ministry," derivatives of the word "State," and various programs to support youth initiatives), which on average appear in 10% of the studied posts. The work confirms the close interrelationship between the information policies of universities and the regional agenda, emphasizing their significance as key actors in shaping the educational, scientific, and social environment of Tatarstan. The main methods of research are quantitative and qualitative content analysis of materials from regional universities published on official websites and social media groups. The novelty of the research lies in identifying the role of communication channels of regional universities as a tool for informing about implemented programs and support measures relevant to students and teachers. The official websites, social networks, and messaging apps of universities are integrated into the electronic government system as an additional point of contact with a specific target audience. The published materials perform both informative and stimulating functions, allowing for achieving higher values on key regional performance indicators, such as the Human Development Index (HDI). Based on the analysis conducted, a political component was found in an average of 10% of publications related to Tatarstan universities, and specific features of the information policies of the studied universities were discovered, which stem from both the specifics of the training areas and the internal culture and values of the university.

Information policy, regional policy, university, University, press office, e-government, Tatarstan, GR-communications, media communications, social network