Language Expressive Means and Axiological Strategies in Media Texts on the issues of Donald Trump's Trade Wars between the US and China

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Abstract

The modern comparative paradigm includes a multidimensional and comprehensive study of significant phenomena of structural, functional and linguo-pragmatic order of the world's languages. The phenomenon of military-political discourse and US-China trade wars in two languages is being analyzed in the article. The research subject is language expressive means in media texts on the issues of Donald Trump's US-China trade war in 2025 with a functional approach (in media and military-political discourse). The US-China trade war continues to be the focus of global news, with Chinese and American media scrutinizing its implications for the global economy. With the recent increase in tariffs from the US to the rest of the world, the situation is becoming increasingly tense. Donald Trump, the leader of the American nation, as a publicly speaking politician in the current geopolitical environment, must endeavor to effectively use the expressive possibilities of language in order to convince the audience of the correctness of his course, ideas and create a positive image of his personality. The study of Donald Trump's language functioning and discursive practices in political rhetoric is the most urgent direction of modern fundamental and applied linguistics. The aim of the article is to study the linguistic means of expression in Donald Trump's speeches during the US-China trade war of 2025, as well as the phenomenology of linguo-axiology of US-China political-military discourse. The main content is concentrated around analyzing the concepts of ‘linguistic means of expression’, ‘linguo-axiology’, ‘Donald Trump's political rhetoric’, and ‘trade wars’ precisely from a linguistic point of view. The digital media text acts as a unit of analysis in the study of contemporary Chinese-language and English-language (digital) media. This study examines such authoritative sources as 《环球网》,《搜狐》,The South China Morning Post, The New York Times, Fox News, The Washington Post, CNN, USA Today, The Guardian, The Wall Street Journal Guardian, and others. The choice of these digital media resources is conditioned by the fact that they cover a wide range of news agenda of international and domestic political character, which affect both geopolitical and social and economic agendas. It seems that such thematic diversity of material will allow us to comprehensively study the issues of China-US trade wars and linguistic means of expression in Donald Trump's political rhetoric.

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