The use of communication tools in the social construction of historical memory.

The subject of the study is the current state of communication activities in the process of social construction of historical memory, which emerges between state power and local communities. The object of the study is the process of constructing historical memory using communication means such as commemoration, mass media, and the internet. The author reviews contemporary research dedicated to commemorative practices, defines the essence and significance of commemoration in modern society, and establishes the channels of communication through which influence on public consciousness is exerted. Special attention is given to the study of regional experiences concerning the formation of historical memory about the Great Patriotic War and the feats of the Soviet people. For instance, using the Astrakhan region as an example, the author examines the processes that shape historical memory through the creation of spatial markers (monuments, museums, parks, etc.). The focus is on the coverage of these processes in the media and the internet, as well as the involvement of the local community. The research was conducted using general scientific methods of analysis and synthesis, allowing for the understanding of commemoration as a means of communication and an element of social reality. The case study method enabled the selection of specific communication means (commemoration, mass media, the internet) defined within the framework of the modern period of societal development. As a result of the conducted research, the author arrived at the following conclusions. There is an increasing focus on the process of forming historical memory. The study of information messages in mass media, social media channels, and news sections of websites belonging to regional state and municipal authorities supports the assertion that one of the central themes is the mobilization of collective memory about significant events of the Great Patriotic War. A territorial character is evident in the preservation of historically significant events in the consciousness of the local community and the formation of attitudes towards them. It has been established that this process is most actively carried out in anticipation of celebratory anniversaries of the Victory in the Great Patriotic War (the establishment of new monuments, parks, naming streets after heroes of the Great Patriotic War, etc.). The author's specific contribution to the study of the topic is the examination of commemoration as a means of communication in the process of constructing historical memory. The novelty of the research lies in the analysis of regional communication means (using the example of the Astrakhan region) utilized in the social construction of historical memory.

communication tools, historical memory, commemoration, memorialization, mass media, public consciousness, public opinion, Great Patriotic War, social networks, spatial markers