New developments in Сhina-Russian digital media cooperation in the framework of strategic partnership

At present, the strategic cooperation between China and Russia in the new era has reached the highest level in history and continues to develop, which is of great importance for the continuous promotion of cultural exchanges between the two countries, and cooperation in the field of mass media is an important part of Sino-Russian exchanges. The subject of the study is the transformation of digital media cooperation between China and Russia in the context of a comprehensive strategic partnership. The object of the research is the technological, institutional and communication aspects of cooperation. The authors consider such aspects of the topic as: the introduction of neural network algorithms (using ChatGPT as an example), the evolution of hybrid media formats (streaming platforms, cross-media projects) and the evaluation of the effectiveness of content strategies through engagement metrics. Special attention is paid to the comparative analysis of cases. The paper uses methods of comparative analysis, case study and synthesis of empirical data, which allows to identify the dynamics of cooperation over the past decade. The main results include: The growing use of artificial intelligence and Big Data in joint media projects; Expansion of cooperation formats from traditional media to cross-platform digital solutions; Strengthening the role of social media in shaping a positive image of bilateral relations. Particular attention is paid to systemic issues, including differences in regulatory approaches, language barriers, and the need to adapt content for the audiences of the two countries. The scientific novelty of the study lies in a comprehensive assessment of the impact of geopolitical partnership on the media sphere, as well as in the development of criteria for the effectiveness of digital communications. The practical significance of the work is related to the formulation of recommendations on optimizing the legal framework, creating joint technological platforms and developing human resources. The authors conclude that the digitalization of media cooperation requires the harmonization of strategies of both countries while preserving the national identity of the content.

China-Russia relations, media technologies, digital platforms, international communications, cross-cultural content, media communications, media technology evolution, Social platforms, traditional media, new media