Creating the effect of presence in mobile broadcasts of the main media during emergency events

In the era of mobile Internet, smart devices provide the ability to quickly disseminate information. In emergency situations, mainstream media use mobile technologies to promptly cover events through live broadcasts, which has become an important channel for informing the society. Mobile live broadcasting is divided into fast and slow depending on the content update and audience interaction. The integration of augmented and virtual reality technologies enhances the effect of presence, allowing for a closer connection between viewers and victims. However, this also places new demands on the professionalism of journalists and the reliability of the information provided, which can lead to the spread of rumors. The main objective of this paper is to investigate how mainstream media create the effect of presence in mobile broadcasts by analyzing the content delivery mode, updating technologies and audience mobilization. This study identifies gaps in the theoretical basis for constructing the feeling of presence in live broadcasts based on a systematic review of the literature on this topic. Case studies, empirical research and content analysis are used to study the communication characteristics of modern technologies and their impact on the effectiveness of informing in mobile broadcasting during emergency situations. Empirical research shows that mobile live broadcasting has several advantages: firstly, it is more flexible to carry and shoot, which reduces the workload of journalists; secondly, the lens allows recording events from different angles and carrying out various live broadcasts; thirdly, the continuous presence of mobile reporting in real time minimizes the loss of relevant information, increasing the completeness and reliability of emergency content. It is obvious that the flexibility of mobile equipment and the multidimensional nature of live broadcasting significantly increase the audience's trust in the media. In this regard, the mainstream media needs to adapt to modern challenges and continuously improve the quality of news coverage in order to effectively protect the public interest and meet the needs of their audiences.

The Internet era, smart devices, Media, mobile live streaming, emergency situations, the effect of presence, The authority of information, professional skills of a reporter, news reports, mass public opinion