Positive and Negative Consequences of the Digital Transformation of the Pharmaceutical Industry

The article is devoted to identifying the positive and negative consequences of the digital transformation of pharmaceutical companies in modern economic conditions. The purpose of the article is to identify the positive and negative consequences of the digital transformation of pharmaceutical companies in order to find ways to overcome the negative consequences. The authors analyzed the main trends in the development of the modern pharmaceutical industry in Russia, identified and systematized the positive and negative consequences of the influence of digitalization processes on it. The research methods include content analysis, statistical data analysis, description, generalization. According to the results of the study, it was revealed that one of the most important positive consequences of the digital transformation of pharmaceutical companies is to increase labor productivity, accelerate operations for the development of medicines and their promotion in the pharmaceutical market, as well as optimize and reduce the costs of pharmaceutical companies for the promotion of medicines in modern conditions. Among the negative consequences of the digital transformation of pharmaceutical companies in modern economic conditions, cybercrime and unemployment as a result of the automation of business processes of pharmaceutical companies, as well as the need to retrain employees as a result of the disappearance of some professions, were highlighted. In order to overcome the identified negative consequences of digital transformation on the pharmaceutical industry in Russia, it is necessary to address issues of strengthening cybersecurity, as well as the issue of retraining of employees and the redistribution of the labor market.

digitalization, digital transformation, pharmaceutical companies, pharmaceutical industry, Pharma, digital economy, cybersecurity, technological solutions, digital environment, labor productivity