Research of Teens as Consumers: the Basic Stages

Abstract

This article is devoted to definition and the brief description of the basic directions of researches in the field of teenage consumer behavior from middle of the last century. Besides the substantiation of interest to behavior of teenagers - consumers for participants of the Russian market is given. Teens represent a special segment of market by virtue of distinction in microfactors with other age groups. On the basis of the investigated materials and the spent content-analysis of magazine «Journal of Consumer research» author's vision of the basic stages of development of researches in analyzed area is represented to attention of the reader.