Cross-Cultural Communication in Advertising Aspect
- Autores: Mamontov AS1, Moroslin PV1, Astremskaya EV1
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Afiliações:
- The International Slavonic Institute
- Edição: Nº 2 (2013)
- Páginas: 90-94
- Seção: ARTICLES
- URL: https://journals.rcsi.science/2313-2299/article/view/341622
- ID: 341622
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Resumo
The article regards problems connected with modern cross-cultural communication in advertizing whereby an advertizing text is treated as linguocultural phenomenon bearing national-cultural specific character of which is conditioned by availability of linguocultural units in its structure whereas a linguistic cognitive analysis on comparative basis is required.
Sobre autores
A Mamontov
The International Slavonic Institute
Email: inbox@pushkin.edu.ru
The Foreign Languages Department Faculty of Foreign Languages
P Moroslin
The International Slavonic Institute
Email: mpV_1950@mail.ru
The Foreign Languages Department Faculty of Foreign Languages
E Astremskaya
The International Slavonic Institute
Email: dekanat@rusacad.ru
The Foreign Languages Department Faculty of Foreign Languages
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