A system approach to incorporating consumer expectations in the satellite services development process

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Abstract

The article examines a systematic approach to the development and implementation of innovative satellite services, based on accounting for consumer expectations and forecasting market needs. The authors analyze key factors influencing the successful promotion of such services, including technological trends, competitive environment, and quality management methods. Special attention is paid to technological forecasting methodologies, such as Foresight analysis and weak signal monitoring, as well as the development of roadmaps for creating radically new solutions. A conceptual model of consumer satisfaction integrating ISO 9000 principles is proposed, and mechanisms for adapting services to changing market conditions are discussed.

About the authors

Vyacheslav Yu. Chistyakov

JSC “Russian Space Systems”

Author for correspondence.
Email: chistykov_vu@spacecorp-rkd.ru

Head, Centre for the Implementation of Space Results Projects, Space Results Projects Directorate

Russian Federation, Moscow

Alexander V. Yudin

MIREA – Russian Technological University

Email: yudin_a@mirea.ru
SPIN-code: 4917-0840

Dr. Sci. (Econ.), Cand. Sci. (Phys.-Math.), Associate Professor, Head, Department of Industrial Programming, chief researcher, Research and Educational Laboratory of Industrial Programming, Institute of Advanced Technologies and Industrial Programming

Russian Federation, Moscow

Polina Yu. Grosheva

MIREA – Russian Technological University

Email: grosheva@mirea.ru
ORCID iD: 0000-0001-7546-6903
SPIN-code: 1399-2661
Scopus Author ID: 57204213905

Cand. Sci. (Econ.), associate professor, Department of Industrial Programming, Institute of Advanced Technologies and Industrial Programming

Russian Federation, Moscow

References

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  7. Yudin A.V., Chursin A.A. Competitiveness management mechanism for satellite services to ensure economic growth. Economics and Entrepreneurship. 2020. No. 12 (125). Pp. 231–239. (In Rus.)

Supplementary files

Supplementary Files
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2. Fig. 1. Conceptual model of customer satisfaction

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3. Fig. 2. Algorithm for organizing the process of forming the appearance of radically new satellite services

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4. Fig. 3. Technological roadmap for the development of radically new satellite services (example)

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