Process of the choice of the market for the international activity of the pharmaceutical company
- Authors: Kurashov MM1
-
Affiliations:
- Peoples' Friendship University of Russia
- Issue: No 4 (2008)
- Pages: 25-27
- Section: Articles
- URL: https://journals.rcsi.science/2313-0245/article/view/338062
- ID: 338062
Cite item
Abstract
Principles and approaches to a choice by the Russian pharmaceutical companies of the markets for the international activity are considered. Process of a choice of the foreign market includes four stages: 1) factor analysises, 2) determining of criteria of an estimation and actually an estimation by criteria, 3) choice of the most long-range market and an estimation of its potential, 4) estimation of risk.
About the authors
M M Kurashov
Peoples' Friendship University of RussiaКафедра управления и экономики фармацииМедицинский факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia
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