Rebranding of TV Channel Domashny
- 作者: Nelikaeva OY.1
-
隶属关系:
- Peoples' Friendship University of Russia
- 期: 编号 1 (2012)
- 页面: 50-54
- 栏目: Articles
- URL: https://journals.rcsi.science/2312-9220/article/view/334963
- ID: 334963
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详细
In this article we are discussing rebranding of Russian TV Channel Domashny: alternatives of logotypes and programs content of TV Channel. Successful rebranding let the channel move to a new level of development, attract attention of new clients and increase loyalty of current clients. In this article we can see how rebranding influenced on the channel.
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作者简介
O Nelikaeva
Peoples' Friendship University of Russia
Email: capricorn2006@yandex.ru <mailto:capricorn2006@yandex.ru>
Кафедра массовых коммуникацийФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia
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