Chain broadcasting genres types revisited

The article addresses main theses and features of Internet-broadcasting genres' division as new field of mass media. TV-product quality is defined, this product being developed in new technological environment, a clear and detailed difference between internet-television and IPTV is given, as well as various existing interactive television definitions. An emphasis is made on analysis of current Internet-TV content distribution according to categories and genres (Internet, IPTV, the difference between them is showed). The author examines some other characteristics of free live broadcasting television as well as on-demand TV as a new phenomenon, analyzes the possibilities this new technology offers and how new trends of work and relations appear in this regard.

Internet-TV, IPTV (Internet-protocol television), open-source internet-television, video on demand, Internet media-content, Internet-TV interactivity, Internet-broadcasting genres' division, digital mass-media, social television