The role of creative in advertising
- Авторлар: Kurochkin SA1
-
Мекемелер:
- Russian People's Friendship University
- Шығарылым: № 3 (2009)
- Беттер: 89-92
- Бөлім: Articles
- URL: https://journals.rcsi.science/2312-9220/article/view/335131
- ID: 335131
Дәйексөз келтіру
Аннотация
The article represents the idea of creative influence on the process of forming and further perception of the advertisement by the consumer. The author describes in detail the notion of the creative idea. He analyses the specific methods of writing the creative advertisement, and also the influence of the creative elements not only in distinguishing the given message in the high main media-stream but on stimulating the consumer to buy the above-mentioned product as well.
Негізгі сөздер
Авторлар туралы
S Kurochkin
Russian People's Friendship UniversityКафедра массовых коммуникаций; Российский университет дружбы народов; Russian People's Friendship University
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