Transformation of functions of the Russian TV by production of the media product for children's audience

The article describes the characteristics of the impact of television on children and youth audiences. Through television product child learns moral norms, rules of conduct and cultural values. Educational, cultural, educational and regulatory functions are now fundamental and should be implemented in the programs of any genre, aimed at any age group in accordance with its psychological and physical features. The author of the analysis of Russian channels broadcasting schedule for the presence of the necessary functions for children's television.

educational function, cultural and educational function, educational function, regulatory function, information overload, the effect of “splitting of consciousness”